Myths of Sales Management

Andrew Guyton
3 min readApr 24, 2021

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Sales managers have a very tiring job, and while they are not some of the easiest people to deal with, they do have a lot on their plates. But instead of understanding this, they are overburden and sometimes blamed for things that are not even in their control because of the various myths attached to them.

In this article, we talk about some of the most common myths attached to the various people in sales management and the reality behind all of them.

  • Myth 1: Managers are supposed to have all the answers.

Managers are answers, but they are also human beings who might be unaware of the situation or might not have the answer to every question you ask. Just because they were quick to provide a solution before their subordinates did, does not mean that they know everything. This is bad in another way where they have robbed the other employees of the office of the chance to learn and grow.

A manager’s actual job is not to know everything but to ask the right kind of questions at the right time so those answers can help find the solutions to the problems that the sales team might be facing.

  • Myth 2: Employees will be motivated when sales will increase.

This is a complete myth because of the misconception that it carries with it. It is often believed that as the sales increase, the employees are motivated more than ever, and things will begin to improve, but if the sales go down, they will feel demotivated. So, the employees are pressured by the management to increase sales. This is not true, and employees are motivated when they believe sales will increase when the manager helps in providing them a clear vision of the future and provides the sales team a reality check. Not just this, but he defines all the practical aspects of their job and helps them realize that they need to put in their efforts and low sales might be bad, but they can still be increased later on.

  • Myth 3: Management is all about common sense

Many people believe that management is all about common sense and it is easy to make decisions for the company, but it is not the case. Management is a complex job that requires a lot of multiple skills and knowledge that is needed at any time.

While a person holds a position in management, he needs to be clear about the decisions he makes if faced with a situation and how the planning should be handled because every step he takes decides the fate of the company.

These are just some of the most common myths that are presently related to sales management and need to be cleared out to provide a better idea of who the people working in it are and what they do.

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Andrew Guyton
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Territory Business Manager at Xeris Pharmaceuticals, Los Angeles, CA